S.H.A.R.P. Mind MENTAL PERFORMANCE TRAINING FOR HOSPITALITY PROFESSIONALS

Stop Hospitality Burnout: Industrial-Strength Mental Training to Forge Your Mind & Protect Your Passion.

In the hospitality industry, your mind is your sharpest blade, yet it is the one tool you are never taught how to maintain. You dedicate your life to mastering the heat of the line and the rhythm of service, only to find that relentless pressure depletes your passion and costs you your peace. This is not a personal failing; it is a systemic crisis.

Ashenra delivers industrial-strength, science-backed mental training to solve the operational crisis of burnout, costing businesses their best people. Developed by a 30-year veteran chef and PhD, our protocol helps you master stress and build a sustainable career—protecting your passion without the 'wellness fluff.'

Steady Your Focus | Hold Thoughts Lightly | Assess Your Body | Recognize Patterns | Project Kindness

Stop The Burnout. Forge Your Mind.
A 6-Alarm Fire

The High Cost of Burnout: An Operational Crisis in Hospitality

When every shift feels like a 6-alarm fire, "toughing it out" isn’t a strategy; it's a recipe for burnout. The chronic stress that defines our industry isn't a personal weakness or a 'badge of honor.' It is a systemic, industry-wide operational crisis that threatens the health of our people and the longevity of our businesses. 

Together, we can face this challenge and drive meaningful change. The following data validates this experience, shifting the narrative from personal struggle to a shared challenge that demands a real solution.

The industry bleeds talent because chaos has become the standard. We see it in the numbers: 

  • 76% of hospitality workers experience burnout
  • Turnover rates soar from 30% to 300%.
  • To cope, nearly 1 in 5 employees use illicit drugs or engage in heavy alcohol use—the highest rate of any industry.
  • Tragically, this pressure can culminate in the ultimate loss: Chefs are significantly more likely to die by suicide compared to those in non-hospitality occupations.

This is the fallout—the exhausting symptoms our industry has tragically accepted as "part of the job":

Anxiety
From relentless pressure, complex interactions, and the constant demand for perfection.
Depression
Driven by high emotional demands paired with limited control over outcomes.
Addiction
No other industry has a higher rate of substance use and abuse as a coping mechanism.
Burnout
A state of emotional, physical, and mental exhaustion that drains the majority of our workforce, impacting lives and livelihoods.
Chaos
Chaos in the hospitality industry harms workers' mental health.
Chronic Fatique

Relentless demands in hospitality lead to chronic exhaustion

This isn't a 'badge of honor.' It's a systemic failure that costs you your best people.

These aren't just "part of the lifestyle." They are a 6-alarm fire for the hospitality industry. 


Chef mental health is in crisis. In fact, nearly 80% of chefs and hospitality professionals report experiencing these symptoms. You're not alone in this struggle—hospitality burnout is a widespread issue that demands attention from everyone in the industry.

Whether you run the pass or sign the checks, the cost is the same: you lose your best people—physically exhausted and mentally spent. Industry talent, gone.
Stop The Burnout. Forge Your Mind.

Turnover Is the Symptom. Mental Health Is the Operational Crisis

The hospitality industry bleeds talent faster than any other industry. Why? Because chaos has become the standard. Every shift is a high-stakes test of the nervous system, yet we provide no maintenance for the human "engine" that drives the business.

When crews rely on illicit substance abuse to shut down and caffeine to fire up, they are not "toughing it out." They are grinding the gears.

The inevitable result:
"I don’t care what you think, just do what I say."
Systemic dysregulation: Verbal outbursts that poison team culture.
"We’ve been talking about this for weeks, and nothing’s changed."
Operational friction: Costly mistakes and "in the weeds" paralysis.
"There’s no reason to stay here anymore."
The walkout: Talent leaving in droves. Turnover rates are at record levels of 30% to 300%.
"Sometimes I think everyone would be better off without me."
The ultimate loss: High suicide rates that devastate teams and communities.
"We’re just putting out fires every day."
 You cannot build a sustainable business on a foundation that is actively burning down!

The Solution: The S.H.A.R.P. Mind Protocol

While the challenges are significant, the S.H.A.R.P. Mind Protocol offers a clear path forward, empowering teams and individuals to thrive even in the most demanding environments.

To meet this crisis, I developed the S.H.A.R.P. Mind Protocol, a blueprint for resilience and sustained excellence tailored to the unique realities of hospitality professionals.

The ROI of Resilience: A Data-Driven Strategy for Your Bottom Line

For owners, operators, and general managers, investing in mental performance is not a "soft skill" expense; it is a data-driven strategy to protect your most valuable asset—your people.

Reframing mental training as a core operational investment is the key to building a resilient team and a sustainable business. It is a direct response to the financial bleed caused by a workforce running on fumes. Consider the reality:
  • High Turnover Costs: Every time a line cook walks out due to burnout, it can cost a business $5,000 to $10,000 in recruitment and training. This is a direct bleed on your profit and loss statement that can be mitigated by investing in your team's resilience.
  • Operational Disruption: This leaves a trail of disruption, stretching remaining staff thinner and fostering a vicious cycle of stress. It can show up as costly mistakes during peak service, team paralysis when things go wrong, and toxic communication that grinds your operation to a halt.
  • The Retention Imperative: With burnout culture pushing talent out of the industry in droves, failing to invest in your team’s well-being is a direct and immediate threat to your staffing pipeline. Mental resilience training can be a strategic defense against the turnover that cripples so many businesses.
The morale impact is equally devastating, as remaining staff find themselves stretched thinner, fostering a cycle of stress and dissatisfaction.

Mental performance training can directly address the most expensive problems in hospitality by equipping your team with the tools to manage stress, maintain composure, and execute with precision.
Solving this crisis requires someone who understands both the human cost and the business imperative—someone who has lived the grind and done the research.
Stop The Burnout. Forge Your Mind.

Forged on the Line, Proven in the Lab.

Chef | Scientist | Assistant Professor | Program Director | 

Dr. Werner Absenger ("drA")

Creator of the S.H.A.R.P. Mind Protocol

Meet Your Instructor: A Chef and Scientist Who Knows the Grind

I am a chef, scientist, and educator dedicated to transforming the mental health of hospitality professionals through evidence-based strategies and personal experience. As founder of Ashenra and an expert in mind-body medicine, I bridge culinary expertise with cutting-edge research to help you thrive.

  • Ph.D. in Mind-Body Medicine
    Saybrook University
    Oakland, CA
  • Research focus:
    Effect of mindfulness interventions on the human immune system.
  • M.S. in Human Nutrition
    University of Bridgeport
    Bridgeport, CT
  • Neuroscience Certification 
    Harvard University (HarvardX)
    Cambridge, MA
  • Program Director
    Secchia Institute for Culinary Education
    Grand Rapids Community College (GRCC)
    Grand Rapids, MI
  • The Experience
    30+ Years in the hospitality industry across Europe & the USA.
  • Excellence in Education Award
    Grand Rapids Community College (Presented by President Emeritus Juan R. Olivarez for curriculum restructuring and community impact).
To understand why I do this work, you have to understand where I came from.

My path wasn’t an accident. It was a deliberate journey from the high-pressure world of professional kitchens to the precise environment of the research lab. This transition wasn’t born out of boredom; it was born out of necessity—and a promise.

I am not a clipboard-wielding consultant.

I have stood where you stand.

I know the 60+ hour work weeks. I know the adrenaline of the rush, and I know the crash that follows.

For decades, I worked in restaurants, hotels, and resorts across Europe and the United States. I saw the industry’s “badge of honor” culture for what it really was: a system that burns through talent at a rate of 30% to 300%.

I grew tired of watching brilliant colleagues burn out, wash out, or numb themselves with illicit substances. But the event that finally pushed me to trade my knife kit for a lab coat didn’t happen in a kitchen.

It happened at a graveside.

In 1999, my father passed away after a brutal six-year battle with esophageal cancer. I was living in the U.S., separated from him by the Atlantic Ocean, frantically trying to navigate the confusing world of integrative medicine to help him. I felt helpless.

Standing at his grave, I made a promise: His suffering would not be in vain.

That promise fueled a new chapter. I committed myself to understanding what scientific research actually said about health, disease, and the mind-body connection.

I went back to school with a singular mission: to decode the neuroscience of stress so the colleagues I would eventually leave behind wouldn’t have to suffer the way my father did.

The result: The S.H.A.R.P. Mind Protocol.

The S.H.A.R.P. Mind Protocol fuses the discipline of the kitchen with the science of the brain. This is not "wellness fluff."It is an industrial-strength, evidence-based training system designed for the people who feed the world.

I built this for the cooks, dishwashers, servers, chefs, managers, operators, and owners who show up every day, regardless of how challenging it becomes.
Stop The Burnout. Forge Your Mind.

Reimagining Well-Being in Hospitality: Introducing the S.H.A.R.P. Mind Protocol

Here is the specific, structured answer to the burnout crisis. This is not "wellness fluff" or a passive lecture series.

The program offers an industrial-strength, evidence-based training system designed to build the mental resilience required for success in high-pressure environments.

This protocol comprises a hands-on, skill-building curriculum of science-backed drills crafted to forge unshakeable composure, ensuring you and your team remain creative, consistent, and calm under pressure.

The S.H.A.R.P. Mind Protocol is built on five core pillars of mental performance training, each designed to give you a specific, tactical advantage against stress and burnout while tapping into emotional rewards that drive motivation.
The protocol is built on five core pillars of mental performance training:

S

Steady Your Focus
Eliminate costly mistakes under pressure while feeling in control and confident, treating your attention like your sharpest blade.

H

Hold Thoughts Lightly
Master the mental 'catch-and-release' skill to prevent a bad moment from spiraling into a ruined shift, allowing you to feel resilient.

A

Assess Your Body
Cultivate the ability to recognize your body’s early warning signs to prevent reaching a state of systemic breakdown, so you can feel grounded and aware.

R

Recognize Patterns
Learn to observe the flow of your thoughts, identify the mental loops that drive anxiety and chaos, and break the cycle before it takes hold, enabling you to feel calm and in charge.

P

Project Kindness
Learn the crucial neurological difference between empathy and compassion that allows you to uplift your team without draining your own battery, leaving you feeling empowered and empathetic.
This is the system designed to help you reclaim your focus, protect your passion, and build a truly sustainable career.

Now is the time to take the next step. Which pillar do you need most today?

Reflect on your current challenges and identify the area you want to strengthen.

By considering your personal needs, you take ownership of your journey and prepare to forge an unshakable mind.

This is your opportunity to leverage real science and hard-earned experience to transform how you lead, live, and thrive in the hospitality industry.
Stop The Burnout. Forge Your Mind.
Limited spots are now open for the Founding Brigade of the S.H.A.R.P. Mind Protocol. Learn more and secure your place.
But if you need to see the research for yourself, I have gathered key studies and evidence below. Take a look, and when you’re ready, discover how the S.H.A.R.P. Mind Protocol can help you reclaim your passion and resilience.

Supporting Evidence and Bibliographical Data 

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